Digital Marketing Coordinator - Economic Development

Job Description:

Digital Marketing Coordinator - Economic Development

Description

Job Summary:

The Digital Marketing Coordinator will lead Visit Loveland’s digital marketing and external communications execution. Working closely with the Destination Marketing Manager and staff, this role will focus on creating engaging, destination-driven content that enhances the brand and connects with diverse audiences across a wide array of digital platforms. This position offers a dynamic opportunity for a creative and adaptable professional with a background in social media, website management, branding, public relations, and destination marketing. This position is full-time, Benefit Eligible, Monday-Friday, year-round with some nights and weekend responsibilities.

The salary range for this position is $66,973- $90,414 per year with a hiring range of $66,973 - $78,694, depending on qualifications and experience.

This opportunity will be available to applicants until Monday, July 21 at 12:00 P.M. M.S.T.

A current resume and a cover letter are required.

Are you a creative storyteller with a passion for travel, community, and connection? Visit Loveland is seeking a Digital Marketing Coordinator to manage the messaging of America's Sweetheart City across our digital platforms. In this dynamic role, you’ll work with the Destination Marketing Manager to develop marketing strategies. You'll craft compelling content that inspires adventure, celebrates local culture, and drives visitation to one of Colorado’s most charming destinations. From managing social media and email campaigns to shaping brand messaging and public relations efforts, you'll help define how the world experiences Loveland. If you're a digitally savvy, brand-driven communicator ready to make an impact in the tourism space, we want you on our team!

Please view our video Working at Loveland to learn more about our exceptional Loveland community and the benefits of working for the City.

Essential Functions:

• Content Management - Collaborate to execute projects within the marketing and content calendar for social media, website, blog, and print content. Create, curate, and post engaging content to build brand awareness and visitor engagement to follow the strategic plan.
• Social Media Marketing - Execute paid & organic campaigns across Facebook, Instagram, LinkedIn and YouTube to grow brand presence, conversions, and following. Monitor social media interactions and engage with audiences as appropriate. Recommend emerging social media platforms available to reach untapped audiences.
• Influencer and Agency Partnerships - Collaborate with the Destination Marketing Manager and Visit Loveland public relations agency to manage social media influencer relationships and develop social and blog takeovers to promote visitation to the area.
• Website & SEO - Conduct regular website audits to ensure optimization, including tagging, linking, search terms, and content improvements. Optimize new content for SEO & accessibility.
• Content Production - Assist with any content capture opportunities including photo, video, social, and print optimized media.
• Digital Marketing Programs - Collaborate to develop & execute initiatives that enhance brand presence, visitor engagement, and destination awareness across a variety of mediums.
• Email & Interactive Campaigns - Collaborate in the execution of email marketing efforts, increase website visits and revenue. Plan interactive campaigns that reinforce brand positioning and align with DMO objectives.
• User Experience & Brand Voice - Ensure the brand voice remains consistent and relevant online. Actively monitor online reputation and implement strategies to improve user engagement.
• Goal-Oriented Strategy - Collaborate to track specific KPIs, such as website conversions, social media engagement rates, and campaign ROI to measure success and guide improvements. Produce reports as needed.
• Industry Events and Travel - Attend local events, tourism trade shows, and community functions, as needed, to represent and promote the brand.

Other Job Functions:

• Performs other duties as assigned.

Qualifications:

Education:

• Bachelor's degree or higher in marketing, communications, journalism, graphic design, or a related field is required

Experience:

• 3 years experience in marketing, communications or a related field required.
• Experience within tourism, hospitality, event or destination marketing preferred.

An equivalent combination of education and or experience may substitute for education requirements on a year for year basis.

Knowledge, Skills, and Abilities:

• Technical Skills - Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator, Premiere Pro) is preferred; CMS experience; knowledge of SEO best practices; proficiency with Microsoft Office (Outlook, Word, Excel, PowerPoint).
• Analytical Skills - Proficient in social media insights, Wordpress, Elementor website functionality and CRM systems such as Constant Contact or Emma for visitor tracking and performance analysis. Basic knowledge of Google Analytics preferred.
• Communication & Strategy - Strong written and verbal communication; ability to connect strategic vision with actionable marketing tactics.
• Interpersonal Skills - Collaborative and relationship-focused with a strong work ethic. Must be a self-starter and work well in a collaborative environment.

Physical Demands and Working Conditions:

• Frequent m inimal physical effort typically found in clerical work. Primarily sedentary, may occasionally lift and carry light objects. Walking and/or standing as needed and minimal.
• Frequent l ight to moderate physical effort that includes frequent standing or walking or maintaining arms and hands in the same position for repetitive tasks. Frequently works with light objects and light hand tools.
• Frequent e xposure to routine office noise and equipment.
• Occasional m oderate to considerable physical effort that includes working from ladders in awkward positions. Frequent use of light or medium weight objects (e.g., 25-50 lbs) and use of medium weight tools.
• Occasional e xposure to heat and noise along with working outside in the elements.

Additional Working Demands / Conditions:

• Monday-Friday with occasional evening and weekend presence may be required.

This job description is not designed to contain a comprehensive listing of activities, duties or responsibilities that are required of the employee.

With over 300 days of sunshine, and just 30 miles from Rocky Mountain National Park in the heart of northern Colorado, Loveland is an ideal community for anyone to call home. Known as the Sweetheart City, this vibrant cultural hub is home to nearly 500 sculptures and public art installations, the world-famous Valentine Remail Program, and picturesque views of the Rocky Mountains. The community is bustling with a thriving arts, brewery, foodie, and shopping scene. Enjoy headliner concert and theatre productions, professional hockey events, endless community recreation and open space opportunities, art and sculpture shows, and several local festivals. Loveland also boasts an award-winning golf course and an inclusive library and community center. Loveland, Colorado has EVERYTHING YOU LOVE!

In 2020, Loveland was the only Colorado City to win the Governor’s Award for Downtown Excellence, is the top residential recycling City in the state for 4 consecutive years and has been ranked as one of the top places to live, work and raise a family in the U.S. and as one of the Most Idyllic Picturesque towns in America.

Apply today to join more than 800 employees who work to meet the core values of: Accountability & Integrity, Transparency & Honoring the Public Trust, Collaboration, Innovation, Safety, Excellent Service with Courtesy and Kindness. The City of Loveland is a diverse and welcoming community organization, and our employees enjoy a competitive benefits program, various opportunities for growth and development, and an exceptional work-life balance.

A vibrant community, surrounded by natural beauty, where you belong!

Benefit Eligible Benefits Package Includes:

• Two (2) Medical plans, Dental, Vision (for self/ spouse/ children)
• A Dedicated, exclusive Employee Health and Wellness Center
• Discounted Chilson Center passes
• Paid vacation, holidays, floating holidays, and medical leave
• Flexible spending including Dependent Care
• Life Insurance, AD&D, Short-term and Long-term disability, and voluntary Critical Illness Coverage
• Retirement 401a, 457, Roth (pre-& post tax) and company match
• A Comprehensive Employee Assistance Program
• Voluntary 529 College Invest program
• Tuition Reimbursement
• Employee Referral Program
• Personal and Professional Development opportunities
• Employee Recognition Program
• Exceptional work-life balance
• Market based pay & regular performance reviews
• Local Government employment is eligible for Public Loan Forgiveness Program.

Reasonable accommodation will be made to enable qualified individuals with disabilities to perform the essential functions.

City of Loveland job descriptions are designed to describe the general nature and level of work necessary to perform well in the job; they are not intended to provide an exhaustive list of responsibilities, skills, and qualifications. City of Loveland job descriptions may be updated periodically, and additional activities, duties or responsibilities may be assigned by management as deemed appropriate.

The City of Loveland provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, disability, genetic information, age, or any other status protected under federal, state, and/or local law.

The City of Loveland participates in E-Verify. In accordance with E-Verify requirements, upon your date of hire the City of Loveland will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. E-Verify Notice of Participation.Learn more about your right to work. Visit E-Verify.gov for more information.

Hybrid Remote Work Eligibility

This position may be eligible for up to two days per week working remotely. Probationary employees (within the first six months of employment) may not be eligible. Subject to change based on business needs and performance expectations.

Employment offers will be conditional on the successful completion of a background check.